What $10M–$100M in new donations actually looks like
The Starting Point: Your Existing Donors
You do not need to find new donors for this program to work. You need to unlock the full potential of the ones you already have.
Let's start with a conservative scenario.
Scenario 1: The Mid-Size Nonprofit
Organization profile:
- ▪500 active donors
- ▪Average household income: $250,000
- ▪Current average annual gift: $8,000
The tax opportunity:
- ▪500 donors × $250,000 income = $125M in combined income
- ▪Estimated federal + state tax burden: ~30% = $37.5M in taxes paid annually
- ▪Redirectable through structured giving (conservative 10%): $3.75M per year
The giving shift:
- ▪Current total annual giving: $4M (500 × $8,000)
- ▪After program implementation (20% of donors shift to structured giving):
- Remaining 400 donors × $8,000 = $3.2M
- New total: $6.95M — a 74% increase
Over five years: $34.75M in cumulative giving, compared to $20M without the program. That is $14.75M in new revenue from the same donor base.
Scenario 2: The Large Institution
Organization profile:
- ▪2,000 active donors
- ▪Average household income: $350,000
- ▪Current average annual gift: $15,000
The tax opportunity:
- ▪2,000 donors × $350,000 income = $700M in combined income
- ▪Estimated tax burden: ~30% = $210M in taxes paid annually
- ▪Redirectable through structured giving (conservative 10%): $21M per year
The giving shift:
- ▪Current total annual giving: $30M
- ▪After program implementation (25% of donors shift to structured giving):
- Remaining 1,500 donors × $15,000 = $22.5M
- New total: $43.5M — a 45% increase
Over five years: $217.5M in cumulative giving. That is $67.5M in new revenue.
The Conservative Assumptions
These projections use deliberately conservative assumptions:
- ▪Only 10–25% of donors shift to structured giving
- ▪Only 10% of their tax burden is redirected
- ▪No growth in donor base
- ▪No increase in non-structured giving
In practice, organizations that implement this program well typically see higher adoption rates, larger gift sizes, and significant growth in their overall donor base as word spreads.
The Question to Ask
The question is not whether this math works. It does.
The question is: which organization in your sector is going to implement this first?
Because the donors are already there. The tax code already allows it. The only missing ingredient is the educational program that connects the two.
That is what we provide.
Schedule a confidential strategy session and we’ll assess your donor base, identify the specific opportunity, and show you exactly what the path forward looks like.
Schedule a Strategy Call